Hire the Top 3% of Freelance Graphic Designers

CEOs, CTOs, product managers, and project managers at top companies, small businesses and startups work with Toptal graphic design freelancers to augment their design teams for app design, website design, and other design projects to find the best talent and achieve their business objectives.

No-Risk Trial, Pay Only If Satisfied.

Hire Freelance Graphic Designers

Diana Castaneda

Graphic DesignerAdobe Experience Design (XD)Adobe IllustratorAdobe PhotoshopFigmaArt DirectionProduct DesignUX BrandingUX StrategyBrandingIllustrationInDesign CCIllustrator CC

CanadaToptal Member Since February 23, 2022

Diana is a prolific designer, art director, and design thinker. She has art-directed award-winning projects in her previous roles through close collaboration with engineers and science communicators. Diana has an obsessively curious mind that never wants to stop producing crafted solutions for her clients.

Show More

Jake Kahana

Graphic DesignerUX DesignUI DesignDigital Product DesignWeb DesignBrandingResponsive Web Design (RWD)Web UXWeb UIUser Experience (UX)User Interface (UI)Photoshop CCInDesign CC

United StatesToptal Member Since June 16, 2017

Jake is an award-winning designer who uses storytelling, art, and technology to instigate positive social change and build stronger businesses. He's worked with a range of Fortune500 companies, major nonprofits, government agencies, and startups. Over the last ten years, Jake's work has helped these companies change their public image, reach broader audiences, and impact more lives. He'd love to collaborate with you on your next big challenge.

Show More

Jackie Jack

Graphic DesignerPhotoshop CCIllustrator CCLogo DesignIllustrationBrandingVisual IdentityBrand DesignVisual DesignCreative DirectionAdobe PhotoshopAdobe IllustratorCorporate Design

United StatesToptal Member Since August 18, 2022

Jackie is a passionate designer with over 15 years of experience in branding. He is a dedicated creative thinker with a strong ability to manage multiple projects simultaneously in fast-paced environments. Jackie specializes in brand identities, illustration, and graphic design, always striving to learn more.

Show More

Mike Slone

Graphic DesignerWebsitesiPhonePitch DecksWebsite RedesignInformation Architecture (IA)MVP DesignIdeationUI AuditsiOS UI DesignIcon DesignIconographyUser Personas

United StatesToptal Member Since March 16, 2017

Mike is a highly experienced and successful product, UX, UI, visual, and branding designer with many years of experience creating large and small-scale designs. He has worked for global clients in many industries, including ExxonMobil, Reebok, Taco Bell, Nike, and many others. Mike has also provided his design and leadership experience to startups in healthcare, higher education, and SaaS companies.

Show More

Miki Stefanoski

Graphic DesignerBrand DevelopmentVisual DesignAcrobat Pro CCAdobeWeb DesignBrandingBrand IdentityIdentityLogo DesignLogotypeWordPressSquarespace

GermanyToptal Member Since June 28, 2017

Miki is a multidisciplinary designer with a focus on typography, clarity, and efficiency. His services include branding, print, and digital design. As a former art director at Saatchi & Saatchi, he has worked on big brands such as Volkswagen, T-Mobile, Microsoft, Cisco, and Nestle and learned to combine business with visual thinking. Self-taught, passionate, and a perfectionist, Miki loves purity, simplicity, and beauty.

Show More

Steven Miller

Graphic DesignerWeb DesignResponsive Web Design (RWD)iOS UI DesignAdobe PhotoshopAdobe IllustratorWireframingBrandingResponsiveVisual IdentityUser Interface (UI)InVisionPrototyping

CanadaToptal Member Since February 22, 2016

With years of experience in design and advertising, Steve is an art director and designer at Rethink, the number two independent advertising in the world. He freelances for companies worldwide as a visual and UI/UX designer on websites, web apps, and mobile apps. Steve has had the pleasure of working for advertising agencies such as DDB, Tribal Worldwide, Grand Creative, Colenso BBDO, and many others. He communicates exceptionally well with his clients and has worked in teams of all sizes.

Show More

Dario Monetini

Graphic DesignerCommunicationBrandingBrand BooksVisual ArtLogo DesignStrategyAdobePhotoshop CCInDesign CCAdobe IllustratorBrand IdentityLogotype

ItalyToptal Member Since November 14, 2022

Dario is a seasoned professional in the field of creativity and design. During the last 10 years, he has been working with clients worldwide, ranging from professionals to major organizations. Dario collaborates with businesses that like creative experimentation and stunning design and are willing to stand out from the competition. His background in coaching and education helps him to understand the client's real needs completely.

Show More

Korana Jelovac

Graphic DesignerSketchLogo DesignMobile App DesignInteractive PrototypesMobile App UIWeb App UIVisual DesignAdobe IllustratorVisual IdentityIllustrationUX DesignUI Design

CroatiaToptal Member Since February 23, 2016

With over 15 years of experience in design, Korana's work spans a number of UX, UI, and graphic design projects. She's worked for Adidas, Pacific Disaster Centre, Transperfect, and Noteworth and is a co-founder of Zingword.com, a startup translation marketplace. Korana enjoys UX challenges and uses custom illustrations to give character to her designs. In her spare time, she does stop-motion animation.

Show More

Nemanja Veselinovic

Graphic DesignerAdobe Experience Design (XD)Identity DesignAdobe PhotoshopUser Experience (UX)PrototypingUser Interface (UI)Illustrator CS6Visual Design

SerbiaToptal Member Since June 8, 2016

Nemanja is a UI/UX specialist with more than ten years of industry experience who focuses on usability, user experience, and user research in his designs. He has worked with small and large teams, including teams from Google and Red Hat. Nemanja has worked as a freelancer and enjoys the challenge of solving user problems.

Show More

Alex Engzell

Graphic DesignerUI DesignResponsive Web Design (RWD)BrandingWireframingBrand GuidelinesProduct DesignPitch DecksAdobe IllustratorAdobe PhotoshopCreative DirectionDigital DesignLogo Design

SwedenToptal Member Since March 3, 2017

Alex has worked with some of the biggest brands on the planet, including Nike, Converse, Heineken, Vogue, and CoStar Group. His work has been featured in The New York Times, Wired, and Communications Arts. With a hefty number of awards, 15 years of experience, and the philosophy of practicing what he preaches, Alex is known for his minimal and timeless designs. He thrives when working with bold brands and has a deep appreciation and understanding of the impact that great design can have.

Show More

Bushra Hassan

Graphic DesignerFigmaUI DesignVisual DesignWeb DesignWeb App UIHigh-fidelity PrototypesAdobe Illustrator

PakistanToptal Member Since October 26, 2022

Bushra is a creative UI/UX designer focusing on companies in the enterprise network and wellness sectors. She enjoys pushing her abilities and viewpoints to simultaneously effect this transformation and acquire new knowledge. Bushra's experience with design spans the board and includes hands-on branding, user research, rebuilding websites, product design, responsive applications, and marketing.

Show More

Sign up now to see more profiles.

Start Hiring

A Hiring Guide

Guide to Hiring a Great Graphic Designer

Working with a graphic designer is a great way to ensure that your business promotes itself with high-end visuals that will resonate with your target market. But hiring a graphic designer requires some basic knowledge about the profession, and it’s a good idea to learn how finding the right designer relates to the success of your project.

Read Hiring Guide

Graphic Hiring Resources

More Resources to Hire Graphic Designers

Job Description TemplateInterview Questions

98% of Toptal clients choose to hire our talent after a risk-free trial.

Total's screening and matching process ensures exceptional talent are matched to your precise needs.

Start Hiring
Toptal in the press

... allows corporations to quickly assemble teams that have the right skills for specific projects.

Despite accelerating demand for coders, Toptal prides itself on almost Ivy League-level vetting.

Our clients
Building a cross-platform app to be used worldwide
Thierry Jakicevic
Building a cross-platform app to be used worldwide
Creating an app for the game
Conor Kenney
Creating an app for the game
Leading a digital transformation
Elmar Platzer
Leading a digital transformation
Drilling into real-time data creates an industry game changer
Drilling into real-time data creates an industry game changer
What our clients think
Clients Rate Toptal Graphic Designers4.4 / 5.0on average across 331 reviews as of Oct 23, 2023

Michael is an incredible designer, and has been a great fit for our project. He just gets it in a way that can’t be taught. My goal was to pay Toptal to find me a high quality designer for my project, and that is exactly what happened. It was easy. Being able to see the portfolio work on Toptal’s platform is what gave me the infomation I needed to choose Michael. I have nothing but good things to say about Toptal and am looking forward to using Toptal for other projects in the future.

Edward Daniel, Co-Founder


I've worked very closely with Martina for over a year and have to say she is one of the best people I have ever worked with. Instead of simply following instructions blindly, she thinks through the task at hand, becoming a thought partner to help with whatever the project may be. Besides being super talented at design, she possesses specific qualities that make her exceptional to work with given the fast paced nature of being a startup. I would definitely recommend her to anyone looking for a talented, professional designer who doesn't need much direction to hit the ground running.

Sahil Khanna, Sr. Manager, Marketing

LeanTaaS, Inc.

Darko did a great job figuring out the user architecture for our concept, which led him to produce terrific wireframes. His knowledge of usability and design was a perfect match for the outside voice we needed to help jumpstart our project. We would certainly recommend him and work with him again in the future.

Rich Danker, Founder

Prose Market

Carlos has the unique talent of blending both quantitative and qualitative research to keenly identify UX challenges and opportunities. He thinks methodically, emphatically, and holistically to produce data-driven strategies and well-executed designs. Over the past 8 years of working with fully or partially distributed teams, Carlos manages working remotely far better than anyone I've encountered because of his strong communication and presentation skills. He is the first on my list the next time I need a UX designer.

Michelle Krogmeier, Project Manager

Union Station

Rafael is an amazing designer. His aesthetic sense is spot on, and he seems to be able to anticipate our needs before we even know what they are. He's taken the time to understand both our company and our clientele, and his solutions are consistently in-line with our values, interests, and our customers' needs. He delivers on time (if not earlier), works quickly, is well organized, and very effective. He's a pleasure to work with, and we're very happy to have found him through Toptal.

Ethan Brooks, CTO

Langlotz Patent & Trademark Works, Inc.

Toptal gave us access to the best designers out there. They’re not easy to find. Those designers integrated very quickly with our existing teams. They very quickly understood our business case and the value of our solution. Toptal really allowed us to focus on building the best possible product and save a lot of time on the typical administrative pains that goes with it -- specifically, finding the best talent. Toptal designers were very responsive, always online -- and that made life very easy for us. We have ambitious goals on how to grow the application and already Toptal has been a key contributor to that success.

Thierry Jakircevic, General Manager, Digital Solutions, Bridgestone Head Office, Tokyo

Bridgestone Corporation

We had an amazing experience working with our Toptal designer. In only two weeks, we accomplished what would've taken most companies 3 months to complete. We also enjoyed working with the Toptal team to make sure we were paired up with the right designer that would fit both our company culture and working style.

Ted Blosser, Head of Sales and Customer Success


Dean blew us away. He ranks right up there as one of the top five designers of the hundreds I have worked with in the past. He listened, was totally professional, and came up with a 3D rotating cube design completely on his own. We didn't even ask for it, and yet it has become the centerpiece of our app and how users engage with it right off the bat. What he produced inspired all of us at Votify, and put us on track for launch and investor funding.

Michael Lawrence, Founder & CEO

Votify LLC

How to Hire Graphic Designers through Toptal


Talk to One of Our Industry Experts

A Toptal director of design will work with you to understand your goals, technical needs, and team dynamics.

Work With Hand-Selected Talent

Within days, we'll introduce you to the right graphic designer for your project. Average time to match is under 24 hours.

The Right Fit, Guaranteed

Work with your new graphic designer for a trial period (pay only if satisfied), ensuring they're the right fit before starting the engagement.

Find Experts With Related Skills

Access a vast pool of skilled designers in our talent network and hire the top 3% within just 48 hours.


  • How are Toptal graphic designers different?

    At Toptal, we thoroughly screen our graphic designers to ensure we only match you with talent of the highest caliber. Of the more than 100,000 people who apply to join the Toptal network each year, fewer than 3% make the cut. You’ll work with design experts (never generalized recruiters or HR reps) to understand your goals, technical needs, and team dynamics. The end result: expert vetted talent from our network, custom matched to fit your business needs.

  • Can I hire graphic designers in less than 48 hours through Toptal?

    Depending on availability and how fast you can progress, you could start working with a graphic designer within 48 hours of signing up.

  • What is the no-risk trial period for Toptal graphic designers?

    We make sure that each engagement between you and your graphic designer begins with a trial period of up to two weeks. This means that you have time to confirm the engagement will be successful. If you’re completely satisfied with the results, we’ll bill you for the time and continue the engagement for as long as you’d like. If you’re not completely satisfied, you won’t be billed. From there, we can either part ways, or we can provide you with another expert who may be a better fit and with whom we will begin a second, no-risk trial.

  • What type of talent does Toptal have?

    Our platform hosts a diverse group of skill sets, experiences, and backgrounds. Our freelancers range from software engineers, design professionals, project management experts, and product managers to finance experts who have worked at leading companies such as Google, Microsoft, Amazon, and many more.

    Our designers are web designers, creative directors, and brand identity designers who are highly skilled in visual design, infographics, Adobe Photoshop, and other design work. They also have years of experience in product development projects in Android, iOS, Wordpress, and others, building high quality digital products such as mobile apps, e-commerce stores, landing pages, and SaaS and web applications.

  • What other services does Toptal provide?

    Besides our talent matching services, we also provide web and application development services like a development company. Through our Toptal Projects team, we assemble cross-functional teams of senior project managers, web developers, app developers, user interface designers, and freelancers with other technical skills. Our team members follow a well-defined development process to build a fully functional solution.


How to Hire a Great Graphic Designer

Creating Visual Messages that People Recognize

We live in a world where the communication of ideas relies heavily on visual messages. From billboards to banner ads and the bombardment of brand images on social media, businesses and organizations are hiring graphic designers to craft visual messages they hope people will recognize and remember.

Working with a graphic designer is a great way to ensure that your business promotes itself with high-end visuals that will resonate with your target market. But hiring a graphic designer requires some basic knowledge about the profession, and it’s a good idea to learn how finding the right designer relates to the success of your project.

Campaign billboard graphic design

Campaign billboard design by Bob Galmarini

What Is a Graphic Designer?

When someone says they are a graphic designer, this can mean a number of things. The title “graphic designer” is often used as an umbrella term for creative professionals that employ visual elements like visual layout and hierarchy, fonts, colors, and images to solve problems and communicate ideas.

This is crucial: Graphic designers don’t have a standardized skillset, and each individual designer will have their own strengths and weaknesses. It should also be noted that the title of visual designer has gained traction in recent years as a way of classifying designers working primarily with digital products and interfaces.

As time, tastes, and technology move forward, the skills listed under the graphic design umbrella change. Here’s a quick look at the most relevant disciplines graphic designers are practicing today.

  • Art Direction: Defining and managing the overall visual mood and style that a design project will embody
  • Typography: Arranging fonts and written words to communicate ideas in a readable and appealing way
  • Print Design: Visual messages designed specifically for physical, printed surfaces rather than digital interfaces
  • Color Design: Creating visually compelling color schemes based on color theory, market trends, and human psychology
  • UI Design: Design focused on making human interactions with machine and software interfaces as clear as possible
  • Image Editing: Manipulating images like photographs and illustrations to enhance or diminish certain features
  • Icon Design: Developing graphic icons that symbolize ideas, emotions, actions, places, etc.
  • Illustration: Stylized image-making with the intent of visually interpreting or clarifying complex concepts and processes
  • Presentation Design: Arranging text, images, ideas, and slides in a way that maximizes a presentation’s effectiveness
  • Brand Design: Visually embodying a company’s core promise with graphics, color, typography, and images

Define the Graphic Design Project Needs

A sure path to design project success starts with understanding project goals and the resources at your disposal. A good graphic designer can help add clarity and enhance the vision of a project, but it’s up to you to hire someone with the right skills, experience, availability, and rate.

Having answers to the following questions is a good indicator of hiring readiness.

  1. What is the scope of the project?
  2. Does the project have specific goals it must meet in order to be considered a success?
  3. What are the project deliverables that will be expected from the designer?
  4. Are there expectations that the project should be completed within a specific timeline?
  5. How often will you and/or other decision makers be available to offer feedback?
  6. Has a project budget been established?

Graphic designer website portfolio

Design portfolio of Emrich Office

How to Find the Best Graphic Designer

With project goals clearly defined, it’s time to begin searching for a potential match. Viable candidates will have a well executed portfolio website that showcases exceptional taste and demonstrates an ability to communicate as a professional designer. Look for designers with an aesthetic and work examples that are relevant to the project goals and audience expectations of your business or organization.

Interview Questions

After making contact with a handful of candidates, it’s wise to schedule a time to have an actual conversation. Email works for initial inquiries and introductions, but for an interview, a phone call or video chat gives the opportunity to ask questions, share ideas, voice concerns, and begin forming a relationship of trust.

An experienced designer will have participated in multiple client interviews, so don’t worry about asking for one. The interview is an important part of the designer’s discovery process, a chance for each party involved to share and begin syncing vision for the project. Here’s a list of five helpful questions that a seasoned graphic designer should be able to answer with clarity and authority.

  1. Do you have any past experience designing for a similar project or client?
  2. What are your strengths as a designer, and how do you see those relating to the goals of this project?
  3. Are there any areas of the project brief that cause concern or give you pause?
  4. How will you oversee communication during the project?
  5. What is your current availability? Are you currently loaded down with projects?

Graphic design process ideation sketching

How Does the Graphic Design Process Work?

Once a hire has been made, there may be some uncertainty about how the project will unfold. Each designer will have his own way of doing things, but in general, the graphic design process has identifiable milestones to look for.

Work Agreement

  • For the protection of both the client and the designer, it’s strongly recommended that a work agreement or service contract be signed by both parties before a project begins.

Research & Discovery

  • In this phase, the graphic designer will learn more about the project, your business, and the target audience. He may also familiarize himself with trends that other designers are using successfully and begin compiling a collection of reference material for art direction.

Art Direction

  • During art direction, the graphic designer may create a style board and a written document that outlines his vision for the project. Depending on the designer, art direction can be very detailed and granular, or it can be quite broad, consisting of only a few mood images and a handful of keywords.

Ideation & Thumbnail Sketching

  • For some projects, the graphic designer may choose to start with rough sketches to communicate how information will be presented and allow an opportunity to provide feedback while the design is still malleable.

Digital Proofs & Refinement

  • At some point, the graphic designer will present a version of their digital work and ask for feedback on specific elements of the design.

Delivery of Design Files

  • When the project is finished, the graphic designer will organize the appropriately formatted design files and deliver via email, Dropbox, Google Drive, etc.


  • There are several different ways that graphic designers handle billing. Some send out weekly or monthly invoices, some bill at pre-established project milestones, and others require a 50% deposit at the start and end of an engagement.

Hand lettering typography design

Hand lettering by Jenna Bresnahan

Maintaining the Relationship

If the project goes well and a good rapport is established, don’t hesitate to mention the possibility of working together in the future. That said, there are a few simple things you can do to keep the client/designer relationship strong.

Ask if they would be willing to work on future projects with your business.

Thank them for the work they did and how they managed the project.

Update them on the success of the project or any positive feedback it has received.

Follow up at least 2-3 weeks before your next project to see if they are available.

Maintaining an ongoing relationship with a graphic designer will save time and prevent the hassle of arranging interviews whenever a new project comes along. Perhaps equally as important, it will provide future design campaigns and marketing efforts with visual and brand consistency.

Top Graphic Designers are in High Demand.

Start Hiring