Osandi Sekoú Robinson
Verified Expert in Design
Osandi spearheads multifaceted roles encompassing product design, research, content, and operations at Poised Design & Ventures. His central focus revolves around nurturing human potential, serving as a cornerstone in the creation of products and organizational cultures that catalyze individuals to achieve their utmost excellence. Complementing this dedication, Osandi channels his fervor into mentorship and guidance for aspiring designers.
C@SH Crypto Social Wallet Portfolio Tracker
Krisp Noise Cancellation
Head of Design
a16z Crypto (Web3)
- Designed and prototyped proof of concept for a native app with core experiences encompassing crypto peer-to-peer payments, NFT gallery, authentication, peer-to-peer invites, Plaid integration for fiat on/offboarding, and two-factor authentication.
- Drafted product design and research job requisitions, hiring process, and pipeline tracking and reporting.
- Championed a design-driven culture, collaborating cross-functionally with product, engineering, and marketing to align design initiatives with business goals.
- Played a pivotal role in shaping the product roadmap, influencing the strategic direction of product development through design insights and crypto-wallet trends.
- Recruited and directed agency partners, spearheaded branding initiatives, and expanded the internal design team to a size of three members while simultaneously enhancing design quality to elevate overall standards.
- Acknowledged by the C-suite and lead investors for transformative design leadership, receiving accolades for instrumental contributions to a16z's portfolio of pre-seed investments.
- Improved the aggregation and capture of the stakeholders' feedback via design reviews, written standups, Loom casts, and roadmap integration with Productboard.
Interim Head of Product and Design
- Led design from discovery, through conceptual wireframes, to high-fidelity prototypes for ESG investment applications built in Flutter.
- Drove product roadmap and management and produced scope documentation and compliance briefs for the FINRA application process.
- Worked with the CEO and operations team to define scope, plan, and design pitch collateral with attention to visual design, copywriting, core value propositions, problem statements, and general formatting.
- Contributed to operational structure for the company and workspaces specific to design operations, detailing processes, guidelines, design principles, and user research.
Senior Director of UX and Product Design
- Led product design efforts across web and mobile applications for both iOS and Android, including but not limited to research, testing, prototyping, and implementing new features and enhancements under startup constraints.
- Shipped updates to mobile and web trade experience, peaking above 200% trades within the 1st three months of adoption.
- Maintained and updated design system components and documentation, keeping it accurate, organized, and easily accessible for stakeholders.
- Pioneered the establishment of a design operations framework, optimizing workflows and resource allocation to enhance design efficiency by 35%.
- Fostered collaboration with brand and growth teams, contractors, and product managers; closed the feedback loop while improving processes like design reviews, roadmap planning, and grooming; elevated usability to world-class product aesthetics.
- Advocated for and evangelized the inclusion of client feedback, impacted the definition and execution of data-informed design, and improved the retention for product enhancements and the adoption of new products and features.
- Designed the hiring process, grew the headcount across design operations and product design from one to five, and led multiple design projects.
Lead Product Designer, Design Director, Product Developer
- Collaborated with hardware technical lead to scope features, articulated the product vision, and executed at various levels of fidelity in an iterative, validation-informed cadence.
- Performed UX audit, identifying usability issues that inhibit control, clarity, and ability to perform fundamental tasks.
- Designed wireframes and high-fidelity interfaces, prototyped the end-to-end experience and performed usability tests in a lean UX cadence.
Lead Product Designer/Product Developer
- Co-developed the feature scope to shape the minimal viable product and led brainstorming sessions that would generally help Benji launch with a differentiated value proposition to garner product-market-fit.
- Designed and prototyped conversational task flows at the appropriate fidelity, such as one-to-one chat instances of sending a text, image, and scheduling messages for later delivery or receipt and other UI-states.
- Led market research and benchmark analysis, namely SWOT and UX analysis.
Elite Designer, Prototyper, and Product Developer
- Redesigned a SaaS voice AI bot application built with React.
- Shaped the product scope using jobs to be done and prioritized features using a custom impact over the effort rating scale.
- Prototyped tasks flow around creating automated voice bot campaigns, product demos, and 3rd-party integration experiences.
Product Designer and Product Developer
Easi Food Delivery
- Re-envisioned an iOS application for Easi, the "Uber Eats" of authentic Asian cuisine.
- Contributed to market analysis, UX assessment (e.g., audit), co-ownership of the product roadmap, UI/UX design, prototype creation, and testing for the food delivery app.
- Created a component library utilizing Sketch and Abstract version control.
- Led strategic design initiatives that instigated a 4.6 App Store rating (24th in all food apps), up from 2.5 the previous year.
Lead Product Designer
- Led the re-architecture of Blinkist native applications, increasing engagement by 25%, namely the discoverability of collections and the adoption of Blinkist Shortcasts.
- Designed and prototyped Blinkist Shortcasts, resulting in a 50% higher user engagement rate than projected.
- Re-designed Blinkist audio player, improving usability, yielding a 25% boost in user engagement and improving task success by 30%.
- Shaped design processes for a team of five, namely human-centered discovery cognizant of customer feedback, data, and UX research .
Principal UX/UI Product Designer and Prototyper
- Partnered with a team of seven (six engineers and one hybrid lead). Co-owned product development and the roadmap, designed and prototyped at low to high fidelity for a web-and-mobile application.
- Worked with Venturemark's engineering team of three to improve existing proof of concept, the easiest way to manage your early-stage investment portfolio.
- Filled in gaps within the UX and brought a UI layer to work in flight after quickly ramping up with high fidelity designs and prototypes.
- Collaborated with the engineering team to define problems and goals, map user flows, prototype, and evangelize for the user through granular (job) stories.
- Managed the process of receiving and testing feedback with the internal team for alpha initiatives.
Founder, Designer, Growth Head
Crates is High
- Embarked on a transformative gap year journey to broaden horizons and immerse in diverse cultures while exploring the creation of a personal project, Crates is High Record Club.
- Served as the lead designer for a media platform and streetwear brand inspired by hip-hop record-collecting culture. The software stack included Chargebee integrated with Shopify.
- Developed partnerships and business relationships in all areas, including product strategy, bookkeeping, and reporting.
Principal Designer, Individual Contributor
- Designed mobile native/hybrid application that allowed placing delivery orders, managing subscriptions and delivery addresses, and providing contextual ratings to food, its delivery, and the quality of the service design.
- Contributed to the feedback and design process and improved stories and documentation methods for roadmap grooming and planning, including user feedback, iterations, and feature prioritization.
- Managed a design system: component assets symbols (i.e., Sketch) and Figma tokens for mobile and web devices.
Founder, Head of Design and Growth
- Crafted and executed the design vision, brand identity, and product development for the VNYLST web commerce store alongside a geo-proximity native peer-to-peer eCommerce app.
- Designed and built a global brand with highly sought-after products, namely bespoke turntables, apparel, and merchandise, and sponsored events centered on the Greater Los Angeles and New York record collector communities.
- Built a team of successful advisors and orchestrated corporate formation and legal affairs, business development-led recruitment. Managed a globally distributed team of five engineers, creatives, and vendors across multiple time zones.
- Nurtured a thriving network of music industry luminaries, influencers, and strategic partners, significantly amplifying brand visibility and establishing heightened credibility.
Prinicipal UX Product Designer
- Designed and prototyped Unifi Video for iPad, driving a 25% increase in adoption and securing a 4.5 App Store rating at launch.
- Introduced standardized documentation practices, native guideline adherence, and operational cadences like Agile design; elevated design quality and visibility to the C-suite while cutting turnaround times.
- Mentored designers on native paradigms, creating the basis for design guidelines, native component libraries, and design systems for platform-specific applications.
Product Insights Analyst
- Led interviews and surveys and performed ﬁeld observations, competitive assessments, and opportunity maps to improve UX prototyping initiatives.
- Developed vendor relationships, hardware (iPhone and card reader), software triage (iOS and iOS app), documentation, product lifecycle persona development, cross-functional collaboration with engineers and support technicians, and brand evangelism.
- Undertook exploratory data analysis by understanding what data exists, importing it, cleaning it, and asking many questions.
- Drove consumer intelligence by developing external and internal data sources that improved the business's understanding of the product's market, competitor, and consumer activities.
- Ensured compliance with relevant legislation, regulations, and ethics, namely FINRA.
- Supported product teams in their product decisions using quantitative data to inform the feature sets.
- Analyzed market data and marketing strategies to enhance the reception of products in the market.
- Conducted user research at Apple's IS&T division, delivering crucial insights that shaped user-centric product enhancements.
- Translated user feedback into actionable recommendations, driving iterative improvements and boosting Apple Retail mobile and web application usability.
- Managed end-to-end field study projects, coordinating participant recruitment, data collection, and analysis for various user research initiatives.
- Utilized mixed-method approaches, including usability testing, contextual inquiries, and surveys, to uncover user preferences and inform product development strategies.
Bachelor of Science Degree in International Business
University of North Carolina - North Carolina, USA
General Assembly UX Intensive