Bella Goldberg, Designer in Berlin, Germany
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Bella Goldberg

Verified Expert  in Design

Designer

Location
Berlin, Germany
Toptal Member Since
May 8, 2019

Bella is a UI/UX designer with experience ranging from education to personal finance and travel fields. Her professional passion stems from her fascination with the interplay between human behavior and the design of the environment, be it physical or virtual. Bella firmly believes that to achieve any long-term business goals, the user must always remain the central focus of the user experience design.

Visual DesignWeb DesignPrototypingUI PrototypingUser Experience (UX)UI DesignMobile App DesignMobile UX DesignUX DesignWeb UX DesignMobile UXAdobe PhotoshopAdobe IllustratoriOSSketch

Portfolio

Work Experience

Product Designer

2019 - PRESENT
door2door
  • Improved the accessibility of the client-facing mobility app.
  • Worked on the UX and UI of the client-facing mobility app for iOS and Android.
  • Led the design of a white label on-demand mobility app.
Technologies: Lingo, Flinto, Confluence, Jira, Slack, Adobe Suite, InVision, Zeplin, Sketch, iOS, User Experience (UX), Android, Figma, Maze

Lead Product Designer

2018 - 2019
SmartAsset
  • Designed the entire UX/UI for the company's billing system.
  • Developed the company's branding in close collaboration with marketing.
  • Collaborated closely with editorial to design infographics for the company's editorial pieces.
  • Developed animated display advertisements and worked on a multitude of product-related projects.
  • Led a course on design thinking to educate the product team on UX best practices.
  • Worked on a multitude of product-related projects.
Technologies: Adobe Suite, InVision, Sketch, User Experience (UX), Brand Design, Infographics, Design Thinking

Lead UX/UI Designer

2014 - 2018
MediaRadar
  • Developed UX/UI designs for web-based client products in close collaboration with the product team.
  • Performed a complete UI redesign of all the internal web pages and developed design style guides to unify all elements under a single MediaRadar brand.
  • Managed and built several design teams for the agency.
Technologies: Adobe Suite, InVision, Sketch, Web UX, User Experience (UX), Style Guides

UX/UI Designer

2012 - 2014
Play2Prep
  • Oversaw and was responsible for all UX/UI within an interactive mobile educational game for iPhone and Android.
  • Produced brand and marketing materials, including the company website, email, newsletters, marketing ads, and more.
  • Participated in all major, user testing-driven UX decisions.
  • Worked in a small startup environment in close collaboration with product development and marketing professionals.
Technologies: Adobe Suite, User Experience (UX)

UI/UX Designer

2012 - 2013
McKinsey & Company
  • Unified all of McKinsey’s international office websites under the new main brand.
  • Designed data visualizations for McKinsey Global Institute reports and created designs for periodic updates to the McKinsey.com homepage to match topics in those reports.
  • Worked on McKinsey & Comany's mobile branding and developed the style for the company’s mobile app icons.
Technologies: Adobe Suite, User Interface (UI), User Experience (UX)

UI Designer | Art Director

2007 - 2012
Oberon Media (I-play)
  • Designed the UI and visuals for a variety of products across multiple platforms, including eCommerce and gaming websites.
  • Worked on the UX for the company's new gaming platform.
Technologies: Adobe Suite, User Interface (UI), User Experience (UX)

Web/Graphic Designer

2006 - 2007
Silver Over Studios
  • Conceptualized and defined the layout of websites for clients in the financial, medical, and mass media sectors.
  • Developed brand identities and art-directed photoshoots.
Technologies: Adobe Suite
1999 - 2003

Bachelor's Degree in Digital Media

Emerson College - Boston, MA, USA

APRIL 2016 - PRESENT

Responsive Website Basics: Code with HTML, CSS, and JavaScript

Coursera